History

In 2001, International Wool Promotions, was founded to inspire a new luxury fashion heritage for Australia and beyond. Establishing a new tradition of innovation, authenticity and luxury meant the company needed to embrace new approaches in knitwear whilst maintaining an old-world passion for quality, craftsmanship and beauty. By utilizing the exceptional qualities inherent only in natural fibres, and in combination with the world’s latest fibre technologies and manufacturing techniques, Sheer Bliss was created.

Launched for winter 2002, Sheer Bliss was immediately received by an enthusiastic and broad audience of luxury, natural fibre converts.

Following the success of the first Sheer Bliss designer collection for women, Carrigan for men soon followed, with Bliss for women and Baby Bliss luxury designer babywear scheduled for release in 2007. Plans to develop an innovative collection of luxury homeware products are currently in the pipe-line for a 2008 release.